John Robert Baculi

InBytesPH

Engineered a multi-tenant digital invitation platform using AI-driven workflows and automated marketing funnels to optimize user acquisition. Directed the full development lifecycle with a focus on tiered pricing and e-commerce UX optimization.

Manila Hearing Aid

Directed operations for Lazada and Shopee stores while leading the e-commerce team in platform development. Optimized lead generation and sales performance through strategic digital marketing and sponsored solutions.

Mossimo

Directed end-to-end operations for Lazada and Shopee stores while leading the e-commerce team in building branded web platforms via Shopify and WordPress. Optimized lead generation and sales performance through the strategic implementation of sponsored tool platforms and digital marketing solutions.

10Air Fulfillment Center

Managed multi-channel store operations and executed targeted social media advertising campaigns to drive brand visibility and sales. Developed integrated e-commerce websites and utilized sponsored tool platforms to optimize lead generation and sales conversion.

Copacabana Ivory Trading Corp.

Processed high-volume B2B and B2C transactions while managing warehouse inventory and fulfillment logistics with high precision. Provided technical advisory for software system maintenance and delivered professional technical support to ensure seamless business operations.